Name: Beyond the game: The rise of athletes as investors
Uploaded: 2024-11-20T08:29:34.621Z
Duration: 249.68

Arthur Bernard V2.mp4

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Arthur Bernard V2.vtt

ENGLISH

{{00:00:07}}
I think athletes have become bigger
and bigger in the sports ecosystem.

{{00:00:11}}
They sometimes are bigger than the
clubs they play for, which gives them

{{00:00:17}}
a lot of capital and influence, and
which opens new opportunities for them.

{{00:00:23}}
They used to monetize their
sporting talents and monetize their

{{00:00:27}}
commercial endorsements, and now
they have additional influence.

{{00:00:32}}
Power to invest and support
portfolio companies investing.

{{00:00:36}}
So that's what we wanted
to help them leverage.

{{00:00:40}}
And basically being inspired by
what has been going on in the U.

{{00:00:43}}
S.

{{00:00:43}}
for quite a while and was
almost non existent in Europe

{{00:00:48}}
when we started four years ago.

{{00:00:53}}
Yeah, interesting question.

{{00:00:54}}
It's a, it's an education journey.

{{00:00:56}}
I think when, as investors, when they
start investing, they usually start with.

{{00:01:01}}
What I would call the obvious, so sports
or consumer related opportunities.

{{00:01:07}}
And as they, mature over time, as they
do more investments they realize that

{{00:01:14}}
there is a lot outside of what they know.

{{00:01:18}}
So they get exposed to to new industries,
both in terms of risk management

{{00:01:23}}
but also in terms of networking and
developing learnings and expertise

{{00:01:28}}
outside of what they already know,
which is very interesting for them,

{{00:01:32}}
especially in, potentially transitions
for what's coming after sports.

{{00:01:37}}
So obviously we can invest in
sports and consumer, but we, help

{{00:01:41}}
them look outside of that as well.

{{00:01:46}}
Yeah, so one of the, one of the
difficulties is the fact that their

{{00:01:50}}
sports schedules are just crazy.

{{00:01:52}}
So they have limited bandwidth to, to.

{{00:01:55}}
To look at investment opportunities, and
actually that's why we are here to to

{{00:02:00}}
do all the, heavy work that needs to be
done in terms of sourcing, analyzing and

{{00:02:07}}
vetting opportunities for them to then
jump in on a, few calls and validate

{{00:02:12}}
where we invest because they can't do the
first part, that's on the negative, but on

{{00:02:19}}
the positive, I think, which is probably
even more important is As I mentioned

{{00:02:23}}
before, they have social capital and
social influence that they can leverage.

{{00:02:28}}
They have, they really have
an unfair advantage to access

{{00:02:32}}
deals and support companies once
they invest in those companies.

{{00:02:36}}
And that's something If organized
properly, structured properly, can

{{00:02:42}}
be really usually beneficial to them.

{{00:02:47}}
So sports turning into an asset
class is, very interesting and

{{00:02:51}}
I think can benefit both sides.

{{00:02:53}}
So on the sports side, it brings a lot of
professionalism, a lot of expectations.

{{00:03:02}}
Which is really good because it basically
increases the quality of how sports

{{00:03:07}}
teams and leagues are run which is good.

{{00:03:11}}
On the other side, I think for, investors,
especially private equity funds I guess

{{00:03:17}}
they can benefit from the exposure that
they can get through being investors

{{00:03:21}}
in sports because If we take everybody
knows AC Milan, for instance, and

{{00:03:26}}
therefore we've heard about Redbird.

{{00:03:29}}
Same with CVC through their sports
investments in La Liga, in Ligue

{{00:03:33}}
1, and a few other sports assets.

{{00:03:35}}
Whereas I probably nobody knows
general public, nobody knows about

{{00:03:39}}
Permira or a few other big firms
that have not yet invested in sports.

{{00:03:43}}
So I think it's interesting for private
equity firms to, to look at the space,

{{00:03:49}}
both for the underlying opportunity, but
also for getting their name out there.

{{00:03:56}}
And especially as a transition
towards more retail customers,

{{00:04:03}}
I think it's important to them.

I think athletes have become bigger
and bigger in the sports ecosystem.

They sometimes are bigger than the
clubs they play for, which gives them

a lot of capital and influence, and
which opens new opportunities for them.

They used to monetize their
sporting talents and monetize their

commercial endorsements, and now
they have additional influence.

Power to invest and support
portfolio companies investing.

So that's what we wanted
to help them leverage.

And basically being inspired by
what has been going on in the U.

for quite a while and was
almost non existent in Europe

I think when, as investors, when they
start investing, they usually start with.

What I would call the obvious, so sports
or consumer related opportunities.

And as they, mature over time, as they
do more investments they realize that

there is a lot outside of what they know.

So they get exposed to to new industries,
both in terms of risk management

but also in terms of networking and
developing learnings and expertise

outside of what they already know,
which is very interesting for them,

especially in, potentially transitions
for what's coming after sports.

So obviously we can invest in
sports and consumer, but we, help

Yeah, so one of the, one of the
difficulties is the fact that their

To look at investment opportunities, and
actually that's why we are here to to

do all the, heavy work that needs to be
done in terms of sourcing, analyzing and

vetting opportunities for them to then
jump in on a, few calls and validate

where we invest because they can't do the
first part, that's on the negative, but on

the positive, I think, which is probably
even more important is As I mentioned

before, they have social capital and
social influence that they can leverage.

They have, they really have
an unfair advantage to access

deals and support companies once
they invest in those companies.

And that's something If organized
properly, structured properly, can

So sports turning into an asset
class is, very interesting and

So on the sports side, it brings a lot of
professionalism, a lot of expectations.

Which is really good because it basically
increases the quality of how sports

On the other side, I think for, investors,
especially private equity funds I guess

they can benefit from the exposure that
they can get through being investors

in sports because If we take everybody
knows AC Milan, for instance, and

Same with CVC through their sports
investments in La Liga, in Ligue

Whereas I probably nobody knows
general public, nobody knows about

Permira or a few other big firms
that have not yet invested in sports.

So I think it's interesting for private
equity firms to, to look at the space,

both for the underlying opportunity, but
also for getting their name out there.

And especially as a transition
towards more retail customers,