Content Marketing Department Structure: How to Build an Organization for Success & Scalability
Content Marketing Department Structure: How to Build an Organization for Success & Scalability

What roles and structure make the most sense for your modern content marketing department? How do you structure your team for growth and scalability? Hear from Amanda Todorovich how she has grown and evolved the content marketing team at Cleveland from 3 people to over 100! This session will focus on functions and structure that are relevant to teams of all shapes and sizes. Discussion will include tips and tricks for getting the C-suite to buy into content marketing and invest in the resources needed to develop a leading team. Career paths and growth opportunities are critical to success and the combination of creator roles, technical expertise, SEO, social media and more will be addressed. The team at Cleveland Clinic has changed dramatically over the last decade. This session will share lessons learned and best practices for building successful teams that deliver results.