Could marketing be used to change the world?
Could marketing be used to change the world?
15 Nov 2022
0:00
|
0:00

PREVIEW
Description
In a world where marketing campaigns have so much influence over people's behaviour, can it be used as a strategy to create positive change and tackle some of the most urgent problems facing society? Karen McFarlane and Mark Harrison are both passionate leaders who believe in a better world. In this video they share inspiring examples of how marketing has been used for good.
Table Of Contents
Can marketing play a wider role in society?
A quick introduction to marketing and activism.
Examples of significant impact
See examples of how marketing has had an impact, bringing awareness and changing behaviour.
Content that drives real change
Learn the essential things to consider before jumping into brand activism.
The impact of marketing vs non-profits
One gives money for impressions. The other can cause more impact. Discover which one can be more effective in social causes.
The dangers for brands engaging in social causes
McFarlane and Harrison list the dos and don'ts of marketing activism campaigns.
Marring marketing and activism for the future
See what the perspective for the future of marketing activism is and what needs to start changing now for a complete behavioural shift.
0
Your cart