Meet the expert...
Cassio Politi
Founder at Tracto

Cassio Politi, founder of Tracto, works as a consultant of important brands in Brazil, which include banks, software manufacturers, pharmaceutical companies, automotive companies, and more. He is the author of both the first book about content marketing written in Portuguese, Content Marketing - O Conteudo que Gera Resultados (2013) and Content Marketing Masterclass (2020). Cassio produces podcasts for 11 clients. He won the "Brazilian Content Marketer of the Year" award by Digitalks in 2015.