Top trends to look out for in marketing data and tech
Top trends to look out for in marketing data and tech


Andi Robinson is a content strategist and marketing professor living south of Indianapolis, Indiana. She has worked in digital marketing for over fifteen years in the legal, pharmaceutical, and agriculture industries. She owns Hijinx Marketing, a consultancy that provides content strategy and consultation to national and global companies. Andi is the author of The Content Puzzle ... and the Missing Piece. She was the 2021 CMI Community Champion award winner and a multi-year Content Marketing World speaker. She is an Adjunct Faculty member at the Lacy School of Business at Butler University, teaching MBA-level marketing courses.

Brian is passionate about the intersection of brand, content, and technology. As Head of Global Field & Customer Marketing, Brian is responsible for the message and programs designed to expand Bynder's business potential and solidify the Bynder platform as the leader in the market. Brian believes all brands are capable of crafting a compelling digital experience with the right tools in place.

Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created training programs for hundreds of companies including Xerox, IBM, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into Web3, community building, and AI. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

CONTENT STRATEGY. DIRECTION. EXECUTION. INNOVATION.
I'm a proven "go-to guy," in the words of one happy client (and I like them happy); a consulting content writer and strategist, branding expert, brainstorming facilitator, creative director, SEO expert and copywriter working effectively in all areas of integrated content marketing, with an R.O.I. focus and a contagious love of challenges, innovations and solutions.
As comfortable with parsing data for audience insights as building a content calendar, new business pitch or steering an N.B.D.B. concept into executional reality, I apply a deep-dive, roll-up-the-sleeves approach to delivering content that converts, innovative ideas and branding that builds business.
BROAD EXPERIENCE WITH CLIENTS LARGE & SMALL
Clients I've served have included Mitratech, Vendavo, EY, Crownpeak, SimpliGov, Sparkpost, Message Systems, Coca-Cola, McDonald's, GM, Microsoft, Ford, PepsiCo, Frito-Lay, Kraft, SC Johnson, Sara Lee, Unilever, Procter & Gamble, Discovery Networks and more.
Plus, I've worked for dozens of startups, SMEs, B2B brands and consultant/professional firms, with a deep understanding of their respective needs, audiences and channels.
AWARDS AND REWARDS
I'm multiple award winner, including Addys, One Show, Caddys, Reggies and others.
I'm also proven asset in business development via crafting superior RFP responses, directing creative teams, brainstorming and presentation, I've won tens of millions dollars' worth of new assignments and AOR relationships.

Morgan helps highly technical companies define their corporate brand, identify their differentiators, and communicate their value to customers through brand storytelling and content. For the last decade, she's worked with clients to align corporate leadership, build stories that engage customers, and create a foundation for consistent content. Morgan also helps executives build thought leadership platforms across channels, and trains marketers to write content that converts technical audiences in her annual course, Content Writing, Engineered.

Cassio Politi, founder of Tracto, works as a consultant of important brands in Brazil, which include banks, software manufacturers, pharmaceutical companies, automotive companies, and more. He is the author of both the first book about content marketing written in Portuguese, Content Marketing - O Conteudo que Gera Resultados (2013) and Content Marketing Masterclass (2020). Cassio produces podcasts for 11 clients. He won the "Brazilian Content Marketer of the Year" award by Digitalks in 2015.







Do you ever find yourself wondering what lies ahead in the future of marketing? In this series from Content Marketing Institute, industry leaders share their ideas, insights and advice on the trends most likely to affect the way you work. In this episode, what to watch out for in data and tech.