Meet the expert...
Brian Piper
Director of Content Strategy and Assessment at University of Rochester
Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo. He has spent the last 8 years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, NFTs, social tokens, the metaverse, and is the founder of $PIPER coin. He recently co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is also a contributing author and editor of The Most Amazing Marketing Book Ever with Mark Schaefer. He is a Board member of HighEdWeb, a member of Ed3DAO, and a mentor for the Content Marketing Institute. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.