How data can be used to avoid web design disasters

Name: How data can be used to avoid web design disasters
Uploaded: 2022-06-16T09:13:39.171Z
Description: To keep up with customer expectations, websites need regular redesign. But website design and development is time-consuming, and how can you be sure you are getting it right? Brian Piper shares his 20 years of experience in managing digital projects to help you avoid mistakes in web design.

16 Jun 2022

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Branding User Experience Data Analytics

Brian PiperDirector of Content Strategy and Assessment at University of Rochester

Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created training programs for hundreds of companies including Xerox, IBM, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into Web3, community building, and AI. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

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Description

To keep up with customer expectations, websites need regular redesign. But website design and development is time-consuming, and how can you be sure you are getting it right? Brian Piper shares his 20 years of experience in managing digital projects to help you avoid mistakes in web design.

Table Of Contents

Introduction

Redesigning a website without performing proper audits on your data can be fatal to your product or brand.

Audits for data-driven redesign

Five core audits need to be conducted in Piper's guide to an optimised web redesign. Assessing user experience, which is the heart of these audits, is essential before launching the new design.

New navigation for your website

Piper explains how to migrate your existing content into your brand-new design once you've completed your audit and have shareholder approval for your navigation.

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