Boost your SEO for the era of Gen AI search

Name: Boost your SEO for the era of Gen AI search
Uploaded: 2025-01-30T11:26:41.164Z
Description: Generative AI is transforming how people search by offering a conversational approach to information--a change that will no doubt disrupt traditional SEO methods. Join Mike King, CEO of iPullRank, as he breaks down how AI-driven search technology works and shares actionable strategies for marketers to ensure your content stays visible and relevant.

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Mike KingFounder/Chief Executive Officer at iPullRank

An artist and a technologist all rolled into one, Michael King is the CEO and founder digital marketing agency, iPullRank focused on Technical SEO, Content Strategy, and Machine Learning. Mike consults with enterprise and mid-market companies all over the world, including brands ranging from SAP, American Express, Nordstrom, SanDisk, General Mills, and FTD. Mike’s background in Computer Science and as an independent hip hop musician sets him up for deep technical and creative solutions for modern marketing problems. Check out his book “The Science of SEO'' coming in Q2 of 2023 from Wiley Publishing.

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Description

Generative AI is transforming how people search by offering a conversational approach to information--a change that will no doubt disrupt traditional SEO methods.
Join Mike King, CEO of iPullRank, as he breaks down how AI-driven search technology works and shares actionable strategies for marketers to ensure your content stays visible and relevant.

Table Of Contents

Using AI for search

Discover how Generative AI search, like ChatGPT, selects content and why optimising for relevance is more crucial than ever.

Existing use cases

Learn some of the ways AI search tools are surfacing content for search results, and how the technology might be leveraged.

SEO for Gen AI visibility

King shares how to optimise your content for AI search, as AI-driven features are reshaping user interactions.

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