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Meet the expert...

Kate Moody

Strategy Director, Customer Experience at 11:FS

Kate Moody

Kate is a highly experienced mixed methodology research and Jobs To Be Done expert, applying qualitative and quantitative techniques to identify underserved customer needs that inform new propositions and services. Prior to 11:FS, she worked with clients across multiple sectors, including insurance, telecoms, health and fitness and the gig economy.

Topic expertise:

Customer experiences JTBD Insurance

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