Meet the expert...
Kate Moody
Strategy Director, Customer Experience at 11:FS

Kate is a highly experienced mixed methodology research and Jobs To Be Done expert, applying qualitative and quantitative techniques to identify underserved customer needs that inform new propositions and services. Prior to 11:FS, she worked with clients across multiple sectors, including insurance, telecoms, health and fitness and the gig economy.
Topic expertise:
Customer experiences JTBD Insurance