Power Panel: Why Fintech Will Revolutionise Customer Experience & How Financial Services Providers Can Compete In A Hyper Personalised World. What Are The Key Lessons To Learn From Other Industry Verticals & From How Big Tech Companies Build Customer Trust?
Power Panel: Why Fintech Will Revolutionise Customer Experience & How Financial Services Providers Can Compete In A Hyper Personalised World. What Are The Key Lessons To Learn From Other Industry Verticals & From How Big Tech Companies Build Customer Trust?

Customers no longer think of banks being on the high street; they think of an app. How can you delight them in a world changed forever? How are your customers operating in the new economies being created and how can you meet their needs? But it’s not all about digital - how to reimagine bank branches so you maintain physical touch points for customers; learning lessons from the retail flagship store concept Why if banks are to compete effectively with fintechs they will need a laser focus on customer experience Why turning data into insights is the new battleground. What can banks learn from players outside their industry – like supermarkets and airlines – about harnessing AI and data analytics, personalisation and offering customers the products and services they want? Personalisation for different market segments/communities: how can you find new profitable narrow & deep customer slices? Harnessing gamification, nudging and visualisation to find more value from your customers How the definition of community is changing - and how banks and fintechs can/should approach it Moving to purpose driven banking and stakeholder capitalism rather than shareholder capitalism: the huge need to communicate your social purpose to your customers: don’t underestimate their desire to be part of a tribe How Web 3.0 and the metaverse will change the game in customer experience How can banks better serve SMB customers and give them better access to financial expertise? How to communicate the products and platforms that will help in procurement; payroll; T&E cards and payments. And to help SMBs explore the potential for AI use and the areas where investment is worthwhile and how it could benefit their business