Behind the bowl: Designing and producing activations for football's biggest game

Name: Behind the bowl: Designing and producing activations for football's biggest game
Uploaded: 2024-07-30T13:57:19.030Z
Description: Simon Miller, founder and Chief Creative of Brand Activation Services (BAS), shares how BAS create immersive brand experiences for major events like the Super Bowl, using innovative technology, interactive elements, and local inspirations to engage and captivate audiences. This session was first live at a ConnectMarketplace event.

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PREVIEW

Experiential Marketing Activations

Simon MillerFounder, Chief Creative at Brand Activation Services

Simon Miller is an award winning creative, elevating experiences for some of the world’s most admired brands across media, retail, and professional sports. He founded and leads Brand Activation Services (BAS), a NY based experiential design and production company with in-house fabrication, large format print, technology integration, and on-site production.Simon Miller is an award winning creative, elevating experiences for some of the world’s most admired brands across media, retail, and professional sports. He founded and leads Brand Activation Services (BAS), a NY based experiential design and production company with in-house fabrication, large format print, technology integration, and on-site production.

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Description

Simon Miller, founder and Chief Creative of Brand Activation Services (BAS), shares how BAS create immersive brand experiences for major events like the Super Bowl, using innovative technology, interactive elements, and local inspirations to engage and captivate audiences.

This session was first live at a ConnectMarketplace event.

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