Name: Behind the bowl: Designing and producing activations for football's biggest game
Uploaded: 2024-07-30T13:57:19.030Z
Description: Simon Miller, founder and Chief Creative of Brand Activation Services (BAS), shares how BAS create immersive brand experiences for major events like the Super Bowl, using innovative technology, interactive elements, and local inspirations to engage and captivate audiences. This session was first live at a ConnectMarketplace event.

Best Practice

Simon Miller, founder and Chief Creative of Brand Activation Services (BAS), shares how BAS create immersive brand experiences for major events like the Super Bowl, using innovative technology, interactive elements, and local inspirations to engage and captivate audiences.

This session was first live at a ConnectMarketplace event.

Experiential Marketing

Activations

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Simon Miller

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Founder, Chief Creative

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Behind the bowl: Designing and producing activations for football's biggest game

Tools & Technology