Modern marketeers: The audio influencer
Modern marketeers: The audio influencer
14 Dec 2022
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Description
As consumer habits change, a new field of 'Modern Marketeers' has emerged. These specialists focus on engaging their audiences in new or evolving mediums.
Bernie Borges, VP of Global Content Marketing at iQor, shares his marketing insights as a successful podcaster and 'audio influencer'.
Table Of Contents
Lessons from podcasting
Borges shares his experience as an 'audio influencer', so you can learn what podcasting has to offer the modern marketeer.
Building an audio strategy
Find out Borges' number one tip for building an audio strategy, and see him at work marketing a fictional product.
Leveraging audio for marketing
The medium of podcast presents many opportunities for the modern marketeer, but it can be hard to know where to start. Watch (and listen) as Borges dissects how to leverage podcasts to market your product.
Social media
The possibilities of social media for connecting with your audience are huge. Borges explains how, through this platform, customers can do some of the hard work for you.
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