Navigating upstream vs downstream innovation
24 May 2024
Navigating upstream vs downstream innovation
24 May 2024
About the speaker
- Angelina CaravajalInnovation Expert & Former Senior Director Innovation & Strategy at United Health Group
Key takeaways
Upstream and downstream innovation form a continuum.
Upstream focuses on R&D and ideas, and downstream on market input and refinement of innovations .
Upstream innovation requires clear frameworks, while downstream innovation demands openness to partnerships and market understanding.