Purna Virji

Sustainability Browse all

Carbon Mitigation Resiliency Energy Resources Biodiversity Social Sustainability Tools & Frameworks Strategy

Featured in Sustainability

The 2025 sustainability trends you need to know

The 2025 sustainability trends you need to know

ESG Carbon Footprint Circular Economy

Understanding IFRS S1 and S2 in under four minutes

Understanding IFRS S1 and S2 in under four minutes

Models & Frameworks Sustainability Reporting Corporate Sustainability

Finance Browse all

Private Capital Banking Fintech Wealth & Investment Management Insurance

Featured in Finance

Another one for the books: SuperReturn International returns with grandeur!

Another one for the books: SuperReturn International returns with grandeur!

Private Equity Private Capital

The world of Finovate

The world of Finovate

Marketing Browse all

Content Strategy Data & Analytics Social Media Leadership & Culture Marketing Strategy

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Roscoe Williamson

Four steps to finding your brand's sound

Modern marketeers: The Guerrilla lawyer

Ruth Carter, Esq.

Modern marketeers: The Guerrilla lawyer

Marketing Strategy Guerrilla Marketing

Innovation & Technology Browse all

Growth Strategy Leadership & Culture Tools & Methodology Cybersecurity Telecommunications

Featured in Innovation & Technology

Should the metaverse be on your corporate innovation to-do list?

Should the metaverse be on your corporate innovation to-do list?

Digital Innovation AI & ML Technology Corporate Innovation

Utilising STEEPLE for strategic growth

Utilising STEEPLE for strategic growth

Models & Frameworks Technology Corporate Innovation R & D

Data & Insights Browse all

Leadership & Culture Tools & Methodology Consumer Insights Strategy

Featured in Data & Insights

How to be a data-driven organisation

How to be a data-driven organisation

Technology Data-Driven Insights Data Transformation

How marketing mix modelling can boost your sales and profitability

Hilary Borndahl

How marketing mix modelling can boost your sales and profitability

Data Collection Data Analytics Data-Driven Insights

Healthcare Browse all

Digital Health Chronic Disease Aged Care & Disability Hospital Management Funding, Policy & Workforce Legal & Ethical Issues Biotech & Pharma Health Infrastructure

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The MINDSPACE framework: understanding of human behavior to influence actions

Kate Renzenbrink

The MINDSPACE framework: understanding of human behavior to influence actions

eMedication Management Medication Adherence

Breaking barriers in healthcare: enhancing accessibility for people with disabilities

Dr Katherine Kelly

Breaking barriers in healthcare: enhancing accessibility for people with disabilities

Innovation Accessibility Disability

Foodservice Browse all

Restaurants Industry Menu Culinary Retail Workforce Operations Consumers

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Chef Tom Kerridge on the pressures of maintaining a Michelin star

Chef Tom Kerridge on the pressures of maintaining a Michelin star

Strategy Restaurants

New restaurant business: Top tips to get ready to open

New restaurant business: Top tips to get ready to open

Strategy Restaurants Restaurant Management

Leadership Browse all

Leadership & Culture Strategy Diversity, Equity & Inclusion Inspiration

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'I only ever wanted to be a chef'

'I only ever wanted to be a chef'

Inspiration Next Generation Personal Story

Why we need more women in the boardroom...and how to do it

Why we need more women in the boardroom...and how to do it

DEI Female Leaders C-Suite

Future of Work Learning & Development Employee Experience HR Tech Leadership & Culture Talent Acquisition

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Why skills based hiring is the future of talent

Sudha Ranganathan

Why skills based hiring is the future of talent

Talent Management Future of Work HR Tech

How menstrual leave can create a happy and inclusive workplace

How menstrual leave can create a happy and inclusive workplace

Inclusion Leadership & Teams Female Leaders Work Culture

Transport & Infrastructure Browse all

Rail Haulage & Freight Decarbonisation Infrastructure

Featured in Transport & Infrastructure

Can We Decarbonise Rail By 2050?

Can We Decarbonise Rail By 2050?

Decarbonisation Infrastructure Rail Operations

Human Readiness and Adopting New Rail Technology

Human Readiness and Adopting New Rail Technology

Innovation Rail Safety Rail Operations

Meetings & Events Browse all

Featured in Meetings & Events

Event Masters: Cliff Rigano of Mast-Jägermeister US on putting people at the heart of events

Event Masters: Cliff Rigano of Mast-Jägermeister US on putting people at the heart of events

Engagement Experiential Marketing Activations

Creating sustainable event experiences

Creating sustainable event experiences

Engagement Communities Sustainability

Buildings & Real Estate Browse all

Sustainability Finance Marketing Innovation & Technology Data & Insights Energy Healthcare Foodservice Leadership HR Transport & Infrastructure Meetings & Events Buildings & Real Estate

Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero. An award-winning former journalist, Virji is an avid traveller, aspiring top chef and enthusiastic tennis player in her spare time.

Discover more content with Purna Virji

How to be inclusive: A quick guide for content creators

How to be inclusive: A quick guide for content creators

Content Creation DEI Branding