How to be inclusive: A quick guide for content creators

Name: How to be inclusive: A quick guide for content creators
Uploaded: 2023-10-31T11:01:30.677Z

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Content Creation DEI Branding

Purna VirjiAuthor, High-Impact Content Marketing + Principal Consultant at LinkedIn

Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero. An award-winning former journalist, Virji is an avid traveller, aspiring top chef and enthusiastic tennis player in her spare time.

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Description

Content can either empower people, giving agency and fostering inclusion, or it can marginalise, shut people out and perpetuate stereotypes. Without conscious effort, we tend to stick with the status quo, which may not be the right path. Learn from Purna Virji, Author & Principal Consultant at LinkedIn about how to embed inclusion into the very heart of your content creation journey, and find out the benefits of real inclusivity in your marketing.

Table Of Contents

The four areas of inclusivity

Virji explains why accessibility, language, visuals and content are the four key areas to consider if you want to be more inclusive.

So how can we ensure accessibility?

Virji recommends refers to the W3 accessibility guidelines and provides practical advice to content creators on various aspects of content design

How can I avoid messing up?

Viriji guides the viewers on how to create more authentic and inclusive content.

Are there extra benefits to inclusivity?

Virji presents compelling reasons for businesses to prioritise inclusion in their content marketing efforts.

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