Rebeca Arbona

Rebeca Arbona is President & Chief Truth-teller at BrandTrue, a firm that crafts strategy-powered names for brands, businesses, products and services. She’s a polyglot who combines brand strategy chops with her deep love of language and Linguistics degree from Yale University to craft names that are powerful, differentiating and always rooted in strategic needs. She posts regularly (some might say constantly) on LinkedIn about all things naming and brand strategy. An empty nester, she lives in Cincinnati, Ohio with her relentlessly cheerful husband, grumpy cats and a hobby of collecting hobbies.