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How to build a name in four steps

How to build a name in four steps

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Content CreationBranding
Rebeca ArbonaRebeca ArbonaPresident & Chief Truth-teller at BrandTrue

Rebeca Arbona is President & Chief Truth-teller at BrandTrue, a firm that crafts strategy-powered names for brands, businesses, products and services. She’s a polyglot who combines brand strategy chops with her deep love of language and Linguistics degree from Yale University to craft names that are powerful, differentiating and always rooted in strategic needs. She posts regularly (some might say constantly) on LinkedIn about all things naming and brand strategy. An empty nester, she lives in Cincinnati, Ohio with her relentlessly cheerful husband, grumpy cats and a hobby of collecting hobbies.

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Description

Finding the right name for your brand is a complex process needing creativity, market research, and strategic thinking. Rebeca Arbona, President & Chief Truth-Teller at BrandTrue, specialises in the art of naming and here shares her four fundamental steps to getting a great brand name.

Table Of Contents
The key role of brand naming
Arbona emphasises how your brand needs to have the best presentation and naming it is one of the most powerful routes to success.
Creating a great brand name
Creating a great brand name is not as simple as it may appear. Arbona outlines the key characteristics that names should have.
How to go about naming
Arbona stresses the most effective approach to crafting a new brand name and emphasises the valuable contribution that skilled professionals with experience bring to the process.
Strategic fundamentals
Arbona gives valuable insights into the essential strategic fundamentals for crafting an outstanding new brand name.
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