Description

Finding the right name for your brand is a complex process needing creativity, market research, and strategic thinking. Rebeca Arbona, President & Chief Truth-Teller at BrandTrue, specialises in the art of naming and here shares her four fundamental steps to getting a great brand name.

Table Of Contents

The key role of brand naming
Arbona emphasises how your brand needs to have the best presentation and naming it is one of the most powerful routes to success.
Creating a great brand name
Creating a great brand name is not as simple as it may appear. Arbona outlines the key characteristics that names should have.
How to go about naming
Arbona stresses the most effective approach to crafting a new brand name and emphasises the valuable contribution that skilled professionals with experience bring to the process.
Strategic fundamentals
Arbona gives valuable insights into the essential strategic fundamentals for crafting an outstanding new brand name.
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