Connecting with fintech customers: Content, community and ethics
Connecting with fintech customers: Content, community and ethics
23 May 2022
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Description
As we adjust to a post-pandemic world, how can Fintechs engage with their customers? Marketing consultant Araminta Robertson explores three key trends and gives actionable steps to get started on connecting with your customers.
Table Of Contents
Content
Fintech marketers believe that content is the future, as it helps build relationships with customers, engages them, and keeps them.
Community
The pandemic has increased the community's importance. In this chapter, Robertson discusses what fintech companies gain by building communities.
Ethics
With today's social media, customers can pressure brands to be more ethically responsible. Robertson discusses how more and more fintech companies are taking a stand on social and environmental issues.
Taking action
The tips Robertson provides in this chapter will help you turn your ideas into action.
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