Anant has spent the last 14 years leading Matter Of Form — a brand & experience design consultancy partnering with timeless luxury brands, including the likes of Aman, Belmond, Breitling, Dorchester Collection Fairmont, Nespresso, Virgin Galactic & Zaha Hadid Architects. Creating value beyond conversion, Anant and team are creative partners with an endless desire to design things that haven’t been done before, through interrogations of culture, commerce, rituals and psychology in collaboration with brands and organisations who are bold enough to change the game.

Anant guest lectures on branding, CX & innovation at EHL Hospitality Business School, and also hosts the podcast What The Luxe — a series focused on craft, innovation and reshaping the luxury space.