Keynote Address: Beyond The Hype – Why Banking In The Metaverse Matters

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Keynote Address: Beyond The Hype – Why Banking In The Metaverse Matters

Keynote Address: Beyond The Hype – Why Banking In The Metaverse Matters

About the speaker
  • Malin Lignell
    Malin Lignell
    VP Digitalisation & Innovation at Handelsbanken
    Malin Lignell has over 20 years of experience working with advisory services for both individual customers and corporates within Handelsbanken. More than ten of these years were spent in leadership roles at several Handelsbanken branches. In 2018 Malin joined the team for Technology & Innovation strategy, where her work now encompasses communications both within the organisation and externally at the strategic and operational levels. The team identifies and evaluates important trends within emerging technologies and explores these in practice. Insights built through dialogue internally and externally, as well as from field experience, are used to drive, inspire and challenge the organisation to become more innovative and focus on the opportunities and challenges that come with the bank’s digitalisation journey. Focus areas are understanding changes in customer behaviour and business models following trends in emerging technologies. Published author in Journal of Digital Banking and Journal of AI, Robotics and Workplace Automation. Both journals by Henry Stewart Publications.

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