Few people may know the meaning of biomimicry, but its foundation has been thriving for 3.8 billion years. That basis is nature and its extraordinary resilience in particular. Biomimicry studies and applies the patterns and principles seen in nature to create a more regenerative world. Whether applied in specific products such as carpeting or consumer electronics, or broader industries like enterprise design or construction, biomimicry design has the potential to greatly improve existing business operations. In this video Rachel Hahs, Systems Strategist at Biomimicry 3.8, discusses how Biomimicry unlocks this potential and allows us to reconnect with nature in a positive way.