Name: Potential partnerships – Assessing the strategic fit
Uploaded: 2024-04-03T14:48:00.735Z
Duration: 173.24
Description: Fintech Founders explores potential partnerships and assessing the strategic fit with our experts Matt Ong, CEO and Founder, Ctrl Alt, Victor Basta, CEO and founder, DAI Magister and Jacob Ayres-Thomson, Founder, 3AI.

Potential partnerships – Accessing the strategic fit.mp4

Potential partnerships – Accessing the strategic fit.vtt

ENGLISH

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We look at it always from the gross
company point of view, when they're

{{00:00:14}}
looking at doing partnerships
with a large industry player,

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typically as a particular need.

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And there are really only two basic
criteria, which is the need within

{{00:00:26}}
a larger partner and being able to
identify the magnitude of that need,

{{00:00:31}}
because most valuable strategic
partnerships for any growth stage

{{00:00:35}}
company are where the need is.

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is biggest and oftentimes
that comes from some degree of

{{00:00:42}}
failure within a large corporate.

{{00:00:45}}
And so identifying exactly where
the failure points have been,

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whether it's development or Product
Functionality or Specific Use Case.

{{00:00:57}}
And then being able to make people
within the larger corporate partner

{{00:01:02}}
look good is really fundamental.

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The second dimension that's
really important is sheer size.

{{00:01:09}}
There's strategic
partnerships to do them well.

{{00:01:12}}
Take an enormous amount of work,
not just to get signed, but

{{00:01:17}}
also to actually be successful.

{{00:01:20}}
And it's only worth doing it where
the corporate partner is big enough,

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has big enough distribution reach,
big enough customer base, so that

{{00:01:29}}
it really is worth all the heavy
lifting that's going to be required.

{{00:01:33}}
And a good way to think about it
is, The heavy lifting to make a

{{00:01:36}}
partnership work is probably 2x what
you think it will be when you start.

{{00:01:41}}
When we're looking for a partner,
we're looking for what value do

{{00:01:44}}
we add to them, because ultimately
if we can't add value to what they

{{00:01:47}}
do as a business it's not a stable
foundation for a long term partnership.

{{00:01:54}}
And I think particularly in our space
where there's a lot of discussion

{{00:01:57}}
around tokenization people will often
approach platforms like ours, For

{{00:02:04}}
marketing purposes or just because there
is a lot of hype around the product.

{{00:02:09}}
What we look for is where we can
add strategic value to that partner

{{00:02:13}}
and help them going forward.

{{00:02:16}}
That's really important to us.

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Our key criteria for through AI is looking
at the long term, the longer term picture

{{00:02:25}}
of where that partnership leads to.

{{00:02:28}}
We're much less focused into doing a quick
deal that could potentially make revenue.

{{00:02:33}}
Okay.

{{00:02:33}}
If it's going to take our business in
a direction that doesn't sit with our

{{00:02:37}}
long term vision of where we see our
technology playing its most useful role in

{{00:02:41}}
the in the kind of investments industry.

We look at it always from the gross
company point of view, when they're

looking at doing partnerships
with a large industry player,

And there are really only two basic
criteria, which is the need within

a larger partner and being able to
identify the magnitude of that need,

because most valuable strategic
partnerships for any growth stage

is biggest and oftentimes
that comes from some degree of

And so identifying exactly where
the failure points have been,

whether it's development or Product
Functionality or Specific Use Case.

And then being able to make people
within the larger corporate partner

The second dimension that's
really important is sheer size.

There's strategic
partnerships to do them well.

Take an enormous amount of work,
not just to get signed, but

And it's only worth doing it where
the corporate partner is big enough,

has big enough distribution reach,
big enough customer base, so that

it really is worth all the heavy
lifting that's going to be required.

And a good way to think about it
is, The heavy lifting to make a

partnership work is probably 2x what
you think it will be when you start.

When we're looking for a partner,
we're looking for what value do

we add to them, because ultimately
if we can't add value to what they

do as a business it's not a stable
foundation for a long term partnership.

And I think particularly in our space
where there's a lot of discussion

around tokenization people will often
approach platforms like ours, For

marketing purposes or just because there
is a lot of hype around the product.

What we look for is where we can
add strategic value to that partner

Our key criteria for through AI is looking
at the long term, the longer term picture

We're much less focused into doing a quick
deal that could potentially make revenue.

If it's going to take our business in
a direction that doesn't sit with our

long term vision of where we see our
technology playing its most useful role in

Fintech Founders

Expert Insight

Fintech Founders explores potential partnerships and assessing the strategic fit with our experts Matt Ong, CEO and Founder, Ctrl Alt,
Victor Basta, CEO and founder, DAI Magister and Jacob Ayres-Thomson, Founder, 3AI.
