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Supporting youth-driven change in China

Supporting youth-driven change in China

16 Aug 2022
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PREVIEW
Next GenerationPersonal Story
Kevin LeeKevin LeeChina Futurist and Founding Partner at China Youthology

Kevin is a Founding Partner of China Youthology, and has been in a leadership position building the business and the company's capabilities since its inception. Today, Kevin leads Youthology's business thought leadership, to spearhead and envision what the forefront of corporate and brand change can be in our contemporary context. Prior to founding China Youthology, Lee wrote for his blog, genYchina.com, and discussed the changing interplay between technology, media and culture in China. Lee's passion is discovering insights and being critically creative in it' application, and his specialty is constructing business models and strategic planning for cultural platforms, purpose-driven organisations, and the art of participation.

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Description

Predicting China's future is no easy feat, but Kevin Lee, China Futurist and COO of China Youthology, is sure on one thing - the youth voice will be at the heart of China's progress. It is Lee's mission to bridge the gap between the youth culture of China and their businesses, leveraging the creative generation to help boost youth-driven change. "Now's the time to help young people know that it's okay to have a voice."

In partnership with LeadersIn.

Table Of Contents
Becoming an executive
Lee discusses becoming a young executive and how to present yourself in meetings to portray that you have the right view for the future. "You have to trailblaze."
Barriers to leadership
"The only thing we had going for us was a very unique and very radically different story." Lee talks about age being a hurdle in his journey to COO.
Catering business to the youth consumer
Lee emphasizes to always listen to the consumer in their cultural language and to build a team that know how to talk to the younger generation - only then can you go deeper as a brand. "It takes a youth to research a youth."
China's Gen Z
China's Gen Z are very similar to the western Gen Z due to everyone in this generation being digital neighbours. Lee dives into media globalisation, Chinese Gen Z's media consumption behaviour and how social media is a cultural melting pot.
Youth-driven change
Research goes to wherever the most money is, but Lee believes that the Chinese youth perspective should be a more integral part of the discourse of Chinese society. Lee chats about the new 'creative class', and how their potential for innovation needs to be better represented.
"You want change? Hire young people"
Lee details the apprehension from businesses to pursue the younger generation due to risk control and a majority of managers being solely metric-based. Trust the creative curve.
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