Description

In today's dynamic marketing landscape, food brands need to find new, more targeted ways of capturing the attention of their customers.

Robert Byrne, Senior Director of Consumer Research at Technomic, offers practical ideas food brands can leverage when marketing to everyone from Boomer to Gen Z.

Table Of Contents

Boomers
Byrne shares insights on what resonates when marketing food brands to the Boomer generation.
Gen X
Byrnes discusses the motivations behind this generation's food habits and how to leverage them through marketing.
Millennials
Learn how millennial's parents still impact their dining choices today, and what they want to see when being marketed to.
Gen Z
Byrnes shares how to approach this generation by including their creativity within your marketing strategy.
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