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Accelerating your brand in the face of a recession

Accelerating your brand in the face of a recession

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https://cdn.streamly.video/Vicki_Young_pic_4fd2db2204.png
PREVIEW
EconomyCrisisBranding
Vicki YoungVicki YoungFounder and CEO at Nalla Design

Founder and CEO of Nalla Design, a multi award-winning brand agency delivering brand strategy, visual and verbal identity, digital design and brand activation.

We believe that to create real value, today’s brands need to think and act more ‘B2P’ — business to people. This all starts with developing a clear proposition that can engage a core audience.

Our superpower lies in the ability to work alongside businesses to distil complex concepts into compelling brands. We partner with ambitious global businesses with diverse stakeholder groups — helping them to refocus, rebrand and scale-up.

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Description

When times are tough the natural inclination is to reduce spending. But is it really the best plan? Vicki Young, founder, and CEO of Nalla Design, explains why brands should consider investing even more in their brand-building during a financial crunch, and highlights case studies from previous recessions to illustrate the point.

Table Of Contents
The challenges of recession
Young shares the best strategies when companies face a recession to prevent long-term damage.
Learn from history
Economic crises are part of the business cycle. Young gives some advice on how companies can learn from previous recessions.
Invest budgets wisely
Young shares some ideas on the best way to use your budget during an economic crisis.
Look past the storm
A good marketing strategy is crucial according to Young, and will help to convince the leadership team to look past the difficult period.
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