Exhibitor and sponsor trends to look out for
Exhibitor and sponsor trends to look out for
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PREVIEW
Description
Adapting to the changing expectations of sponsors and exhibitors is crucial for forward-thinking event organisers.
In this video, Ken Holsinger, Senior Vice President of Strategy at Freeman, discusses how exhibitors and sponsors today are seeking more meaningful interactions with measurable ROI, and suggests what organisers can do to meet these changing demands.
Table Of Contents
What do attendees want from exhibitors?
Holsinger shares the main reasons attendees come to events.
What does data tell us about exhibitors?
Holsinger discusses the key trends from exhibitor feedback and shares the importance of measuring return on investment.
How are sponsors connecting with attendees?
Holsinger shares innovative ways sponsors are moving beyond just occupying space on the trade show floor.
What should event organisers look out for in the future?
Holsinger expresses a growing concern for event organisers as exhibitors and sponsors are increasingly seeking more meaningful engagement opportunities.
How the events industry is changing
Find out how Holsinger sees the events industry evolving.
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