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How behavioural science can improve customer experience

How behavioural science can improve customer experience

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https://cdn.streamly.video/Danny_Bull_Fixed_9f50c7ae91.jpg
PREVIEW
CXDigital MarketingAudience Behaviour
Danny BullDanny BullChief Behaviour Officer at Yellow

Danny is a highly experienced digital leader with expertise in technology, data and analytics, customer experience, and behavioural science. He ran a successful agency for 12 years before selling the company to a larger agency, then leading the digital team for the £20m turnover agency. He's also founder of the purpose-driven healthy snacking brand, Düng, where he has a mission to help end child hunger by feeding 1 million kids a year.

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Description

In digital marketing, analysing trends is crucial, but delving deeper into the reasons behind them is vital. Understanding online behaviour through psychology allows us to leverage human weaknesses to influence shopping and browsing behaviour.

Danny Bull, Chief Behaviour Officer at Yellow, explains in this video how to drive users to a website and prompt them to take specific actions.

Table Of Contents
What is behavioural science
Bull illustrates how this concept influences consumer behavior, and related sciences in marketing through adaptive designs and explores how behavioral science, particularly through nudges, influences decision-making.
The real world showcase
Bull provides a few examples of successful applications of the tool, one of which involves Hyundai. They capitalised on people misspelling the brand's name in search engines, turning it into an opportunity to promote their brand.
Measuring success
In marketing, analysing trends is important but delving deeper into the reasons behind them is vital. Understanding customer behaviour through psychology allows marketers to leverage human weaknesses to influence shopping and browsing behaviour. Danny Bull, Chief Behaviour Officer at Yellow, explains in this video how to behavioural science can help you prompt your audience to take specific actions.
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