How to increase organic traffic without the guesswork

How to increase organic traffic without the guesswork

01 Dec 2022
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PREVIEW
Kelly JohnsonKelly JohnsonSenior Director of Content Strategy at Lever.co

Kelly Johnson is currently the Senior Director of Content Strategy at Lever.co -- one of the most recognized brands in talent acquisition software.Previously, she was the Senior Director of Content & SEO at Abra, a crypto wealth management platform. And prior to joining Abra, Kelly was Director of Content & SEO at Udacity, one of the leading online learning platforms whose mission is to train the world's workforce in the careers of the future. At Udacity, she built Udacity's first Pledge to Equality scholarship program that increased educational and professional opportunities for the Black community and increased representation in the Tech industry.She has nearly 20 years of experience in building successful SEO-driven content strategies for a range of tech companies in the Bay Area, including TechRadar, Reputation.com, and Forge, to name a few.Kelly was a finalist for Masthead Media's 2021 Content Marketer of the Year Award. She was also a 2020 BrightEdge Edgie Award Winner that recognizes excellence in content marketing and SEO.

Ryan BrockRyan BrockChief Solution Officer at DemandJump

Ryan Brock is a brilliant storyteller who founded and ran Metonymy Media, a content marketing agency based in Indianapolis. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump following its acquisition of Metonymy, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of the best-selling book Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works and co-host of the Page One or Bust! podcast.

Description

Kelly Johnson, Senior Director of Content Strategy at Lever, and Ryan Brock, Chief Solutions Officer at DemandJump come together to offer top tips on how you can increase organic traffic and the fundamental steps businesses should be taking to champion their SEO.

Table Of Contents

Importance of organic traffic in content marketing
Johnson and Brock outline the value of organic traffic and the role it has to play in connecting content to qualified audiences.
Experts' step-by-step strategy for increasing traffic
Brock and Johnson analyse the best ways to increase organic traffic in eight steps.
Trust the process
"SEO and driving organic traffic to your website is a long game." Johnson and Brock discuss how businesses need put to trust in the journey of SEO.
SEO from a different perspective
Brock emphasises that you shouldn't assume you know your audience's needs - leverage data to truly understand your audience's search behaviour.
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