How to increase organic traffic without the guesswork
How to increase organic traffic without the guesswork
01 Dec 2022
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Description
Kelly Johnson, Senior Director of Content Strategy at Lever, and Ryan Brock, Chief Solutions Officer at DemandJump come together to offer top tips on how you can increase organic traffic and the fundamental steps businesses should be taking to champion their SEO.
Table Of Contents
Importance of organic traffic in content marketing
Johnson and Brock outline the value of organic traffic and the role it has to play in connecting content to qualified audiences.
Experts' step-by-step strategy for increasing traffic
Brock and Johnson analyse the best ways to increase organic traffic in eight steps.
Trust the process
"SEO and driving organic traffic to your website is a long game." Johnson and Brock discuss how businesses need put to trust in the journey of SEO.
SEO from a different perspective
Brock emphasises that you shouldn't assume you know your audience's needs - leverage data to truly understand your audience's search behaviour.
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