Your marketing budget toolkit for thriving in a downturn

Name: Your marketing budget toolkit for thriving in a downturn
Uploaded: 2023-05-15T09:29:35.582Z
Description: You'd be hard pressed to find a country not impacted by the cost-of-living crisis, and this is reflected in the growing anxiety amongst consumers and their spending power. Brands are far better off highlighting their quality and reliability in times of uncertainty. Simon Leadbetter, Founder of Unchained Marketing shares his expertise on how brands can get creative with a limited marketing budget.

0:00

Play

Backward 10 seconds

Forward 10 seconds

Mute

0:00

Playback speed

Captions

Enter Fullscreen

https://cdn.streamly.video/Simon_Leadbetter_26e7e0e452.jpeg

PREVIEW

Economy Branding

Simon LeadbetterFounder at Unchained Marketing

With a wealth of experience across sectors such as property, media, financial services, retail, and automotive , Simon Leadbetter our has invested many millions in marketing activity which has seen an impressive return-on-investment of close to 10:1. His speciality is devising creative marketing visions that optimise digital/traditional strategies while maximising commercial revenue streams; this can involve everything from transforming local to international marketing teams as well creating award-winning campaigns with tremendous ROI results.

How social responsibility drives brand loyalty Mariah Obiedzinski Tang

Why leadership's image matters for brand credibility

How to use LinkedIn to drive B2B marketing results AJ Wilcox

How experiences shape customer memories and loyalty Lee Ali

The future of branding: Connecting with people, not just markets Vicki Young

Why virtual influencers are the future of digital marketing Andrew Davis

Show more content

Description

You'd be hard pressed to find a country not impacted by the cost-of-living crisis, and this is reflected in the growing anxiety amongst consumers and their spending power. Brands are far better off highlighting their quality and reliability in times of uncertainty. Simon Leadbetter, Founder of Unchained Marketing shares his expertise on how brands can get creative with a limited marketing budget.

Table Of Contents

Rethink cutting your marketing budget

Discover how businesses of all sizes can adapt their marketing strategies to bounce back faster during economic downturns.

PESO Model

Leadbetter explains the versatility of the PESO model, which can be leveraged by marketers and non-marketers alike in all kinds of companies.

Using social media affordably

Leadbetter examines the benefits of utilising social media to reach a broader audience at no cost, and offers advice on creating compelling content.

The importance of partnerships

Leadbetter explains the significance of brand partnerships and highlights the benefits they offer to your marketing strategy.

Building brand loyalty amid global challenges

According to Leadbetter, as the cost of the living crisis and global challenges continue to loom, companies are focusing in on their customers and exploring opportunities to customise their marketing strategies.

Can big companies be as agile as small ones?

Leadbetter offers insights on how big companies can adopt an agile approach to their innovation processes in order to overcome economic challenges.

Limited budgets bring innovative solutions

Leadbetter believes that a lack of budget can inspire creative solutions and provide opportunities for companies to invest in their strategies for free.

Your cart