Description

There have been huge shifts in B2C marketing in recent years, but B2B marketing is also constantly changing. Paul David, CEO and Co-Founder of Literal Humans, highlights the top 5 trends and marketing opportunities to look out for in the B2B space.

Table Of Contents

The importance of AI for B2B
David emphasises the importance of AI for B2B in boosting margins and efficiency, while offering valuable tips on leveraging it as a tool.
Segmentation
David explores how B2B companies are currently emphasising segmentation and differentiating themselves from other agencies by gaining a deep understanding of their audience.
Research
In the era of AI, companies are investing in research to enhance their content for specific markets, with a focus on improving the human experience.
The right talent
David stresses the significance of finding the right talent and adopting creative recruitment approaches as AI transforms jobs and B2B organizations seek specialised skills.
Marketing campaigns
As AI continues to expand across various sectors, integrated marketing campaigns offer customers novel and immersive experiences.
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