6 tips for winning over stakeholders with your creativity

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6 tips for winning over stakeholders with your creativity

About the speaker
  • Jeneanne Ballos
    Jeneanne Ballos
    COO at Digital River Media
    Jeneanne is an accomplished, results-driven Leader of Operations, Services, and Project Management with multi-industry expertise in directing cross-functional teams to plan and deliver large, highly complex projects, programs, and new technology solutions to clients in diverse industries. Jeneanne is the COO of Digital River Media, a content marketing and digital agency headquartered in Cleveland. We believe brands and consumers want the same thing—to create/consume engaging content that reflects their own interests and expertise, beliefs and values. We empower brands with strategy and consumers with content to create common ground and foster meaningful relationships.

Key takeaways

Executives and other stakeholders often don't see understand the process behind creating content, and that why they look for quick fixes such as AI

Content marketers need to help stakeholders understand the value of content marketing, building trust, and aligning strategies business KPIs.

Content is a long-term game, and it's crucial to convey this to stakeholders, who are often more focussed on short term goals and benefits.