Description

A content marketer's aim is to create effective content that engages customers but that can be challenging when working with team members, bosses, or clients who just don't "get" content.

Jeneanne Ballos outlines strategies to bridge the gap between stakeholders and content makers, busting some content myths along the way.

Table Of Contents

6 top tips
Ballos explains in details her six top tips for winning over stakeholders.
Winning the argument
Ballos discusses how to convince stakeholders the long term benefits of content and explains why AI isn't the magic button some execs might expects
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