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How creators can maximise reach with multi-use content

How creators can maximise reach with multi-use content

22 Nov 2022
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Doc RockDoc RockCommunity Manager at Ecamm

As the Community Manager at Ecamm Network, Doc Rock is a Creator on a serious mission to remove the friction of the creation process. His 4-decade career expands over several industries, including TV, Radio, Film, and Podcasting. Intently focused on making content creation accessible to all skill levels, audiences love Doc's practical strategies they can apply personally and professionally. Oh, did we mention that Doc is from Hawai'i? Why does that matter? Well, it means he brings a lot of sunshine and the "Aloha Spirit" with him everywhere he goes.

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Description

Nowadays, the more content you have to support a good marketing strategy, the better. But with all your other essential tasks in the mix, creating tonnes of content might seem daunting. What if you could create content once and leverage it across multiple platforms to save time and resources? Content Creator Doc Rock offers instructions on how to kick off your content workflow using live video as the recipe for multi-use content success!

Table Of Contents
What makes great multi-use video content?
No one wants to hear from the industry 'gurus' anymore. Rock underlines why authenticity and relatability are key to creating engaging multi-use content people want to watch.
How can live recording release the creative potential of content?
See how live video can be used to boost your workflow.
What about quality?
Tiger Woods didn't become a golf pro in a day. Rock says to start creating video content even if it's 'crusty' at first and trust you'll get better as you go along.
What is the strategy for producing multi-use content?
Starting with live video is great because of its low barrier to entry. Learn some of Rock's strategic tricks for taking one piece of content and multiplying it tenfold!
What is the benefit of creating content like this?
A constant flow of content is just one of the benefits Rock says might help close the gap between brands and customers. Learn the other benefits this method can bring to your marketing team.
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