Can specialist industry content still be fun?
Can specialist industry content still be fun?
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Description
Marketing products to an audience that really needs that product might sound easy, but niche industries are often highly specialised and some might even say a little...boring? So how can you you market to these audiences in a way that won't send them to sleep? Regina Stephenson, Senior Content Specialist at AgentSync, shares her insights on effectively delivering creative messages to specialist audiences.
Table Of Contents
Niche industry marketing challenges
According to Stephenson, marketers in specialist industries often struggle as the leadership see creativity as a risk.
Building a niche brand voice
Stephenson offers valuable guidance for crafting relevant content, emphasising the importance of understanding the audience's needs over fixating on brand awareness.
The role of audience research
According Stephenson, audience research is crucial in content creation, but once you understand the audience's needs you should consider introducing empathy or humour into your messages.
The impact of audience research on content personality and tone
Stephenson stresses the need to master your niche and tailor your messaging to engage and build trust with your audience in an attention-focused economy.
Strategies that work
The speaker discusses their approach to content, which involves blending humor, pop culture references, and informative material and stresses the importance of humor in maintaining audience engagement.
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