Deliver, engage, grow: How to put fuel on your email fire

Deliver, engage, grow: How to put fuel on your email fire

01 Apr 2022
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Description

Email is still the top performing tactic for marketing communications. However, many common practices over the years are completely changing. Michael Barber talks through what these changes are and how to adapt your strategy to fit the new order of inbox engagement.

Table Of Contents

Why email still matters
Why is this channel still so engaging? Figure out the reasons and what to do enhance email performance.
The problem of reading time
Reading time went down over the last few years. Use these tactics to guarantee relevance and, as a result, boost engagement.
How to build an engaging email in 2022
Reading time went down over the last few years. Use these tactics to guarantee relevance and, as a result, boost engagement.
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