Keyana Kashfi is the global senior director of experiential and content production at Spotify. Having joined the organization in 2017, she leads the production of Spotify’s largest brand executions around the world. Kashfi has spent her career in event production with a focus on media and entertainment brands, executing both B2B and B2C activations. Prior to joining Spotify, she led production and video content teams for major media organizations, including NBC, Vevo, Discovery Communications, and CNN. She has a master's degree in media and communications from Pace University and earned her bachelor's degree at Concordia University in Montreal. Originally from Canada, Kashfi has spent the bulk of her career living in New York and Los Angeles, but has actually spent most of her waking (and sleeping) hours in the air, traveling constantly to create memorable experiences all across the world.