Shane Shaps has always made it her business to tell anyone and everyone she knows about a great product, brand or experience. In 2008 she began to incorporate her social skills with her social media activity and 520 East Brands was born. The company serves as an online voice for the brands it represents. By using social channels, brands can more readily listen to their community, appeal to their customers' needs and respond to questions and feedback. She feels strongly that a brand with just a Facebook page and a Twitter handle does not equal a social media savvy brand. Creating a real, human persona for each organisation is what Shane feels truly represents a brand and the people behind it. 520 East Brands is committed to each client by seeing engagement from the consumer's point of view. In 2021 she launched Let's Get Real, a livestream on the topic of having a real, human voice on social and this affects your brand and messaging.