Learn how to create great video marketing with these secrets

Learn how to create great video marketing with these secrets

31 Mar 2022
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Amy BalliettAmy BalliettSr. Fellow at Material

Amy Balliett made a name for herself as the CEO and Founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). A seasoned entrepreneur, she owned her first company--a candy store and ice cream parlor--at the age of 17 before heading off for college. She subsequently built a successful career in film and marketing before launching Killer in 2010. Within a few years, Killer Visual Strategies grew to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. By 2018, Balliett and her executive team sold Killer to an agency collaborative and subsequently joined fellow agency leaders in building Material. Named the Number One Global Strategic Consulting Firm by GRIT in 2021, Material combines the talent of 12 leading agencies, consisting of 1200+ global employees across the practices of research, strategy, design, and brand building. Today, Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist on several boards, and is an award winning author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Description

Many brands are looking to video as the key to building connections with their audience and video marketing is a great way of doing this But how can you be sure your strategy is making the biggest impact? Visual communication expert Amy Balliett shares her tips on producing video that will really engage your audience.

Table Of Contents

Demand for video content
To digest information at a high speed our brains require visual representation. Visual content leads to more engagement. Balliett highlights the high demand for video content.
Quality matters
Visual content is more accessible than ever to a wide audience. But it's critical to create high-quality material that your consumers can't create on their own.
Building your process
The foundation of your content is the creation of a 'success statement'. Competing goals could derail your message, so be specific and define who your audience is.
What your audience wants
Balliet says that content and marketing teams need to remember both how audiences consume video and what their expectations are.
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