Learn how to create great video marketing with these secrets
Learn how to create great video marketing with these secrets
31 Mar 2022
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PREVIEW
Description
Many brands are looking to video as the key to building connections with their audience and video marketing is a great way of doing this But how can you be sure your strategy is making the biggest impact? Visual communication expert Amy Balliett shares her tips on producing video that will really engage your audience.
Table Of Contents
Demand for video content
To digest information at a high speed our brains require visual representation. Visual content leads to more engagement. Balliett highlights the high demand for video content.
Quality matters
Visual content is more accessible than ever to a wide audience. But it's critical to create high-quality material that your consumers can't create on their own.
Building your process
The foundation of your content is the creation of a 'success statement'. Competing goals could derail your message, so be specific and define who your audience is.
What your audience wants
Balliet says that content and marketing teams need to remember both how audiences consume video and what their expectations are.
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