Description

The convergence of physical and digital worlds remains uncertain in terms of its eventual form and timing. Nevertheless, marketers have already begun leveraging cutting-edge technologies to create seamless experiences that bridge these two realms, making our daily lives more convenient and efficient than ever before. In this explainer, marketing expert Cathy McKnight sheds light on the concept of phygital, its significance, and how it might evolve in ways that will further enhance the consumer experience.

Table Of Contents

What does phygital mean?
Discover what phygital is in 20 seconds.
How does phygital work?
McKnight explains where you can see phygital in our daily lives.
Why is phygital important now?
See why this tool is becoming more and more popular.
What's in it for marketers?
Get in touch with the many possibilities phygital enables for marketing professionals.
Is the future entirely phygital?
Mcknight paints a picture of what the future of phygital could look like.
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