Stop making these 15 email missteps now

24 Mar 2022
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Stop making these 15 email missteps now

24 Mar 2022
About the speaker
  • Nancy Harhut
    Nancy Harhut
    Co-found & Chief Creative Officer at HBT Marketing
    Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Top 50 B2B Marketing Influencer, and Social Top 50 email marketing leader, she has created integrated campaigns for startups as well as some of the world's biggest brands. A sought-after, top-ranked speaker, Harhut has shared her passion with audiences in London, Sydney, Madrid, Moscow and all over the US. She is known for her interesting and actionable insights that focus on applying behavioral science to marketing.

Key takeaways

Simple changes like avoiding or exploring specific terms may increase open and conversion rates.

As a marketer you are passionate about your product. However, a you-centric communication is key for a successful email.