Getting people to take action is what Nancy's all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response. A frequent speaker at industry conferences, Nancy's shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US. Along the way, she's been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. She is the Chief Creative Officer at HBT Marketing and the author of the award-winning book, Using Behavioral Science in Marketing, Drive customer action and loyalty by prompting instinctive responses.