The Kondo method: Create housekeeping habits
The Kondo method: Create housekeeping habits
29 Sep 2022
0:00
|
0:00
PREVIEW
Description
Without good housekeeping, we can quickly be left with huge archives of content and data that bring zero return. In the second part of The Kondo method interview, Karen Hesse explains the process of keeping content fresh and performing while reducing costs and improving returns.
Table Of Contents
The critical problem
Content marketing often focuses only on deliverables. See how that can slow teams down, and also send money down the drain.
Relevancy is human
Should content creators dance to the rhythm of the algorithm all the time? Or should the human aspect always be in the core of the content you produce? Discover here.
Housekeeping is key
How is my content performing? Is it aligned with our strategy? Is it still relevant for our audience? Maintaining the method is as important as starting it. See all the questions we should ask ourselves from time to time.
Recycling might be useful
Finally, see what Hesse thinks about recycling content and how that could help in the process of sorting out content chaos.
0
Your cart