The Kondo method: Create housekeeping habits

29 Sep 2022
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The Kondo method: Create housekeeping habits

29 Sep 2022
About the speaker
  • Karen Hesse
    Karen Hesse
    Founder and CEO at 256 Media
    Karen Hesse is the founder and CEO of 256, a Content Marketing Institute Agency of the year. Based in Dublin Ireland, 256 services a growing roster of global clients leveraging content to fuel digital transformation. With a 25+ year career in journalism, publishing and content marketing, Karen oversees the development of a proprietary technology to help brands sort their content chaos and leverage content to fuel digital transformation.

Key takeaways

Relevant content is essential for a good content strategy, although relevant does not necessarily stay fresh for long periods of time.

An estimate of 90% of the existent content listed by Google is considered irrelevant. Only 10% is ranked searchable content.

To be part of the 10 %, content creators should be focused on the audience's human factor and not try to hack the algorithm.