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The Kondo method: Tidy up your content

The Kondo method: Tidy up your content

28 Sep 2022
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PREVIEW
Content CreationContent ManagementBudget
Karen HesseKaren HesseFounder and CEO at 256 Media

Karen Hesse is the founder and CEO of 256, a Content Marketing Institute Agency of the year. Based in Dublin Ireland, 256 services a growing roster of global clients leveraging content to fuel digital transformation. With a 25+ year career in journalism, publishing and content marketing, Karen oversees the development of a proprietary technology to help brands sort their content chaos and leverage content to fuel digital transformation.

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Description

What if you organised your marketing content in the same way you organise your personal possessions? Karen Hesse is on a mission to organise content chaos and says everything starts with a good audit - or rather, a Marie Kondo-style audit!

Table Of Contents
'Kondo' your content
Content chaos means we're not focussing on the content that really gets engagement. See how Hesse prioritises content that sparks joy!
Why should organisations do it?
Making content requires time and resources, but a good framework can reduce unnecessary work. Discover how Hesse's method applies here.
What is the joy we are looking for in content?
Content that sparks joy means a higher return on investment. But how can we identify the right type of content to maintain?
What is the process?
Everything starts with an audit. See how big or small companies can start thinking about Kondo'ng their content inventory.
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