Use AI to better understand your customers

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Use AI to better understand your customers

About the speaker
  • Danny Bull
    Danny Bull
    Chief Behaviour Officer at Yellow
    Danny is a highly experienced digital leader with expertise in technology, data and analytics, customer experience, and behavioural science. He ran a successful agency for 12 years before selling the company to a larger agency, then leading the digital team for the £20m turnover agency. He's also founder of the purpose-driven healthy snacking brand, Düng, where he has a mission to help end child hunger by feeding 1 million kids a year.

Key takeaways

There's a risk of losing the human touch unless AI is used selectively.

AI can help marketers understand the data and generate better behavioural science tips.

Humanity has a choice to make about whether or not AI is used for good.