Use AI to better understand your customers
Use AI to better understand your customers
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Description
Marketers have long used behavioural science to help them predict and understand their customers. But can the addition of AI make this even more effective?
Danny Bull, Chief Behaviour Officer at Yellow, gives his insights into the marketing of today and tomorrow.
Table Of Contents
Where AI can be applied in marketing
According to Bull, AI should be applied selectively with the customer experience as the top priority
Customer needs
Discover how Bull leverages AI for deep customer insights, emphasising technology's power over fragmented approaches.
Fusing AI and behavioural science
Bull gives insight to a new AI solution that tailors behavioural science tips for specific customers and experiences.
Ethical aspects
Bull discusses the ethical concerns and expresses his desire for AI to be used for positive purposes.
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