Why your business brand needs emotion

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Why your business brand needs emotion

About the speaker
  • Russell Holmes
    Russell Holmes
    Creative Strategy Director at Nalla
    Russell is an experienced brand strategist who has been instrumental in creating globally successful brands in sectors as varied as Health & Beauty, Aviation, Education and Professional Services. Underpinning his approach is a deep understanding of the power of creativity within a commercial context. He is Creative Strategy Director at Nalla Design, a multi award-winning brand agency delivering brand strategy, visual and verbal identity, digital design and brand activation.

Key takeaways

The digital world has profoundly reshaped the way we engage with brands.

A brand's power lies in emotionally connecting on conscious and subconscious levels.

The significance of emotional connection is evident. For business brands, tapping into this connection is critical to enhancing brand value.