Robert is the founder and Chief Strategy Officer of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton. Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing" by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a 3x Emmy Award-winning journalist, has led T60 Productions to winning 18 Telly Awards for its corporate videos, and is the author of the Amazon #1 Bestseller “Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.” He has created videos for the likes of Walgreens, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Content Marketing Institute, MarketingProfs). Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

Jennifer Watson is the Senior Social Media Manager at ActiveCampaign, a Meteorologist on The Weather Channel, Speaker and Podcaster. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.

With over 20 years of award-winning content marketing experience, Jennifer is a Senior Strategist at Convince & Convert in addition to providing a wide array of freelance services at her own shop, Content Unicorn. Equally passionate and versed in great content strategy and great content creation, Jennifer has proven success in for some of the world's most recognizable brands and organizations including: Disney Parks & Resorts, Hallmark, Coke Zero, Old Navy, IHG, the University of Tennessee, Happy Everything!, and Toyota. She's also got a knack for revitalizing, rebranding, and digitally modernizing legacy brands like Holiday Inn Club, Ruby Tuesday, Domino's Pizza, and Sears. A storyteller at heart and an analytical problem-solver at her core, Jennifer's super strength is pairing left- and right-brained skills for frictionless support across the business, technology, creative, and executional stages of content and digital marketing. Whether working on an insightful strategy or a creative copywriting challenge, she loves to word nerd over finding jussssttttt the right words for the task at hand. When she's not working, Jennifer enjoys traveling, cooking, cycling (indoors and outdoors), writing, and being a passionate #DogMom to her kinda sorta Insta-famous pups, @BodeMcNugget and Brandy Merlot. Never without a beverage in her hand, Jennifer loves Starbucks in the AM, Diet Chick Fil A Lemonade in the afternoon, and wine in the evenings.Her bucket list goal? Writing a Hallmark Christmas rom-com.