Top trends to look out for in content creation
Top trends to look out for in content creation


Robert is the founder and Chief Strategy Officer of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton. Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing" by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.

Named one of the top 50 Influential Women in Content Marketing and 50 Top B2B Content Marketing Influencers To Follow in 2021. Jacquie Chakirelis is an award-winning marketing media professional, speaker and currently serves as the Director of Digital Strategy for Quest Digital/Great Lakes Publishing, a regional publishing powerhouse of magazines and digital content including Cleveland Magazine and Ohio Magazine. One of her proudest achievements is the founding of a nationally-syndicated talk radio program and podcast, Family Matters Radio. The thirteen-year media company was a pioneer in women-issue programming that was honored by five Society of Professional Journalism awards. She was a part of the producing team for the national social network MomsLikeMe.com that debuted in over 80 communities across the Gannett media network. As the on-air contributor for NBC-TV, she engaged with stories for a mom-focused audience. For more information visit https://about.me/jacquiechakirelis for speaking experience and social media connections.

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a 3x Emmy Award-winning journalist, has led T60 Productions to winning 18 Telly Awards for its corporate videos, and is the author of the Amazon #1 Bestseller “Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.” He has created videos for the likes of Walgreens, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Content Marketing Institute, MarketingProfs). Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

Jennifer Watson is the Senior Social Media Manager at ActiveCampaign, a Meteorologist on The Weather Channel, Speaker and Podcaster. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
With over 20 years of award-winning content marketing experience, Jennifer is a Senior Strategist at Convince & Convert in addition to providing a wide array of freelance services at her own shop, Content Unicorn. Equally passionate and versed in great content strategy and great content creation, Jennifer has proven success in for some of the world's most recognizable brands and organizations including: Disney Parks & Resorts, Hallmark, Coke Zero, Old Navy, IHG, the University of Tennessee, Happy Everything!, and Toyota. She's also got a knack for revitalizing, rebranding, and digitally modernizing legacy brands like Holiday Inn Club, Ruby Tuesday, Domino's Pizza, and Sears. A storyteller at heart and an analytical problem-solver at her core, Jennifer's super strength is pairing left- and right-brained skills for frictionless support across the business, technology, creative, and executional stages of content and digital marketing. Whether working on an insightful strategy or a creative copywriting challenge, she loves to word nerd over finding jussssttttt the right words for the task at hand. When she's not working, Jennifer enjoys traveling, cooking, cycling (indoors and outdoors), writing, and being a passionate #DogMom to her kinda sorta Insta-famous pups, @BodeMcNugget and Brandy Merlot. Never without a beverage in her hand, Jennifer loves Starbucks in the AM, Diet Chick Fil A Lemonade in the afternoon, and wine in the evenings.Her bucket list goal? Writing a Hallmark Christmas rom-com.
With proven strategic leadership and an unmatched ability to integrate content with performance data, Heather Rist Murphy leads the agency’s content marketing, SEO, social media, communications and experience optimization teams. Heather is known for delivering strong results to clients by finding smarter, more efficient ways to combine digital data and content to align more closely to consumers’ needs. Prior to Collective Measures, Heather led social media, content and communications at the brand enterprise level for Deluxe and managed communications and social media initiatives at Cambria and Sun Country Airlines.






Do you ever find your self wondering what lies ahead in the future of marketing? In this series from Content Marketing Institute, industry leaders share their ideas, insights and advice on the trends most likely to affect the way you work. In this episode, what to watch out for in content creation.