Top trends to look out for in marketing ops, teams and resources
Top trends to look out for in marketing ops, teams and resources


Jay Acunzo is an author and podcaster helping marketers learn to resonate deeper by developing more original ideas and more effective stories. An early voice in the rise of content marketing, Jay has held creative roles at Google, ESPN, HubSpot, a tiny startup, and a VC firm. Today, he hosts the popular podcast Unthinkable and runs both a coaching business and the membership program Creator Kitchen to help marketers become masterful storytellers. His grandest aspiration (though he would call it his biggest delusion) is to be the Anthony Bourdain of the content marketing space. Learn more at jayacunzo.com or creatorkitchen.com

Gina Balarin, Director of Verballistics, is an inspirational TEDx and keynote speaker, storyteller, content marketer and B2B marketing leader. An FAMI and FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. She sits on the boards of Project Displaced and The Chartered Institute of Marketing (CIM) and is a member of the Professional Speaking Association. When she’s not telling stories, Gina loves hiking, doing Zumba and drinking lots of tea.

Igor Bielobradek is an experienced B2B marketer and content marketing enthusiast. He focused his career on professional services industry, where he is an expert in the area of content marketing strategy and MarTech strategy. He is also author of the blog (http://b2b-marketing.pl) and regular speaker on topic of content marketing and b2b marketing.

Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal's 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the past 24 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines through inbound marketing.

Pam Didner is on a mission to help her clients succeed. Pam Didner is a seasoned B2B Consultant, Speaker, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. Pam excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. She thrives on diving deep into the trenches with her clients. As a regular fractional CMO with 20 years of corporate experience spanning finance, accounting, manufacturing, operations, and marketing, she knows how corporate works. When delivering high-energy keynote presentations, Pam brings passion and optimism to events that get her audiences fired up about advancing their careers and their business goals. As an accomplished business author, Pam has also written three business books: Effective Sales Enablement, The Modern AI Marketer, and Global Content Marketing. Pam has also launched her popular podcast B2B Marketing and More, which serves as a hub for industry insights and interviews in the B2B space.

Monica Norton directs the merry band of content marketing wizards at Yelp, leading both B2B and B2C content initiatives. A long-time B2B tech marketing leader and writer (Salesforce and Zendesk), former journalist (CNN), 2017 CMI Content Marketer of the Year finalist, and super fan of the serial comma, Monica has wanted to be a writer ever since she penned her first (and last) novel in the 6th grade.

"Amy Woods is the founder and CEO of Content 10x.
She's an expert in content repurposing. Her niche creative agency helps B2B businesses get maximum ROI from their content and grow their audience and impact.
She is the content repurposing powerhouse behind many well-known podcasts and video shows.
Amy is the host of The Content 10x Podcast, and she is a bestselling author. Her book, Content 10x: More Content, Less Time, Maximum Results, is the ultimate guide to reaching more people online with your content.
She talks on stages all around the world about content repurposing, including RadioDays Europe, PodFest Multimedia Expo, Podcast Movement, and YouPreneur Summit.
Amy podcasts and writes about content repurposing at content10x.com and shares ideas on Twitter, Instagram, Facebook, and LinkedIn."






Do you ever find your self wondering what lies ahead in the future of marketing? In this series from Content Marketing Institute, industry leaders share their ideas, insights and advice on the trends most likely to affect the way you work. In this episode, what to watch out for in operations, teams and resources.