Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Convenience-store Practice as well as its Adult Beverage Practice, and is founder of its Cannabis Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging supplier and operator companies to enhance their go-to-market and product development programs and strategies. She is a veteran of the foodservice and drinks industries, having covered and consulted for the restaurant, foodservice, convenience store, beverage and beverage alcohol markets for more than three decades.

As leader of the Convenience-store Practice, Donna supports convenience industry and consumer syndicated resources available via Technomic’s Ignite platform and leads the firm’s Convenience-store Membership program. In addition, she leads Multi-Client studies and proprietary research of strategic importance to operators and suppliers active in the convenience channel. Donna also co-facilitates the C-store Operator Advisory Council and is an Ambassador for the C-store Women Event.